What is the most effective way to get the message across?

From years of experiences, we have found some hints on how to effectively deliver the message printed on the customized promotional products across to the target customers.

Promotional branded gift items have been proved as one of the most effective tool in building up your corporate image or creating public perception.

No matter what size or what type of business you are having, there will always be branded promotional products that are suitable for your corporate and within the budget limit. Don’t think that it is too much trouble for doing promotional merchandise, Cubic Promote will do all the hard work for you, all you need to do is simply contacting us, provide the message or logo you would like to add, we will do all the rest fo you. In order to achieve the best result with what you have paid for, we have list a few tips below:

Set a clear target to be reached
Possible target might be:

To make the brand well known within targeted client group?
Building up corporate image among public?
Enhance the loyalty of current client base?
Expand the client base?

Keep the text short and easy to understand
it is known a simple short message will be more easily to be memorized than that long drowsy sentence.

Have a main theme on marketing promotion
If you have a theme colour, theme message you would like to deliver, stick with it every time when you do promotional marketing. It helps people recognize your brand by memorize the theme colour or message, just like when you think of Red you may link it to Coca Cola.  

Pick the Correct branded merchandise items
After you plan your corporate theme, you have to find a corporate product that can match with your theme. Wouldn’t it be too funny to give out free branded yoyos during a business conference? If you are giving out branded items that are reusable with high quality, your brand will be more recognized to the users than those one off branded items.


Know the potential receivers, find the right distributors
Always plan ahead whom you are going to give the branded gifts to, then find a qualify distributors that are effectively in finding the right place to give out your items.

Other conditions needed to be considered
In tougher economy situation, companies need to weight all the pros and cons before implementing a promotional merchandised program.

The pros for giving our promotional products include:

Promotional branded items are really flexible in budgets, there are lots of cheap branded merchandise products such as pens, woven bags, calico bags, or luxury gifts like crystals, Parker pens or Sheaffer pens, they all can be branded or customized as promotional gifts. It keeps the message longer with the receivers than media advertising. The receivers will be more appreciated of receiving a branded item then simply come across it from the media.

The Cons of having a promotional item

Many companies did not aware of the effectiveness of promotional merchandise, and still spending millions of dollars on media advertisements. They may doubt the outcome of promotional merchandise, and wouldn’t be bother with the process of organizing this (thinking it may require lots of activities). This may due to their misunderstanding to the industry, or they have deal with those unprofessional or incompetent companies.

These companies may try to attract the customers with unreasonably low price, but the pitfalls they caused will definitely cost more than the money you save. The problems may include:

·         Having products that are not functional

·         Having products with very low qualities

·         Receive the products at a much later time than it is be promised

·         The worse case will be some of the company simply disappeared after payment.

So our suggestion is always look for the one that has been in this industry for years with good customer feedbacks (like Cubic Promote).

Some helpful Merchandise Ideas

Currently the ECO friendly merchandise items are getting increasingly popular. Adding some ECO element into the product such as choosing products made from recycle paper would be perceived better by the receiver.

Another idea is our client tends to look for something with higher quality. They are more concern about the quality of the product and how the public perceive the product than the cost of it.